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Tuesday

Despite 35 years of research, books, articles and lectures, the profession still maintains many myths and misconceptions about designing with trees in urban spaces. Tree health is still at risk from all too common and obsolete design errors. This webinar will point out the most common of these errors, and provide best practice recommendations to develop truly sustainable urban landscapes. Based on the six most critical concepts of designing for healthy trees, this session will teach sound, science-based designs, details, and specifications. Better informed designers will have the tools to incorporate science and sustainability principles into the aesthetic principles that guide the design of these important landscape spaces.

Learning Objectives:

  • Understand best practices related to urban street tree planting.
  • Incorporate the six most critical principles to attain sustainability in urban tree design.
  • Use the latest research findings to make decisions on soil options for urban trees.

Please complete a brief evaluation of this Online Learning presentation.


Tuesday

This presentation describes the structure and use of the ASLA Standard Form Contracts as a business tool developed to meet the needs of the profession by incorporating up-to-date critical elements of instruments of service. Contracts are tailored for landscape architecture professionals and the clients they serve. Beyond the specific ASLA Standard Contract, the presentation covers the importance of a landscape architecture consultant-client contract, the essential elements of a contract, the reasons the contract is needed, and liability issues for landscape architects.

Learning objectives:

  • Learn the purpose and practical use of the short form and standard form.
  • Know the importance of the liability clauses and how to negotiate an insurable contract.
  • Understand the importance of the client’s understanding of a detailed scope of work.

Please complete a brief evaluation of this Online Learning presentation.


Wednesday

Social media can be an invaluable tool to landscape architects and the larger design community. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how digital-savvy landscape architects control the profession’s narrative in an architecture-focused media landscape.

This presentation will provide helpful tips for creating a social media strategy, define best practices, and explore ways to crowdsource content. We’ll also share tricks for organically attracting and retaining followers, tips for improving post engagement, and ways to prove ROI through routine analytics monitoring and reporting.

Learning Objectives:

  • Clearly identify which social media platforms their firms should be on (LinkedIn, Facebook, Twitter, Instagram, etc.) and why.
  • Analyze social media insights (data) that will tell them when the best time for posting is, what content their audience likes, and how often they should be posting.
  • Understand how important reporting on social media performance is for ROI and justifying the investment of resources.

Please complete a brief evaluation of this Online Learning presentation.


Tuesday

Fountains are beloved features in many public places and contribute to quality of life while adding environmental benefits, particularly during hot summer months. However, many parks departments and commissioning bodies shy away from installing them due to the perceived high cost of installation and ongoing maintenance. Some recurring questions neighborhoods may face are whether alternative funding models can keep the water flowing if a city or town won’t perform regular upkeep. What are the impacts of a dormant fountain? What are the environmental effects, both positive and negative? We will explore these questions, explain the typical pool, pass through and recirculating systems, and share insights on sustainable best practices.

Hosted by the ASLA Water Conservation Professional Practice Network

Learning Objectives:

  • Understand the social value of fountains and water features while balancing the economic and environmental costs of designing and maintaining them in the context of sustainability and the Triple Bottom Line (TBL).
  • Familiarize oneself with the basics of water feature layout and design to understand the requirements of equipment maintenance and minimize water waste.
  • Provide some examples of converting non-sustainable water features into sustainable ones through recirculation, filtration, and active management.

Please complete a brief evaluation of this Online Learning presentation.