Despite 35 years of research, books, articles and lectures, the profession still maintains many myths and misconceptions about designing with trees in urban spaces. Tree health is still at risk from all too common and obsolete design errors. This webinar will point out the most common of these errors, and provide best practice recommendations to develop truly sustainable urban landscapes. Based on the six most critical concepts of designing for healthy trees, this session will teach sound, science-based designs, details, and specifications. Better informed designers will have the tools to incorporate science and sustainability principles into the aesthetic principles that guide the design of these important landscape spaces.
Social media can be an invaluable tool to landscape architects and the larger design community. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how digital-savvy landscape architects control the profession’s narrative in an architecture-focused media landscape.
This presentation will provide helpful tips for creating a social media strategy, define best practices, and explore ways to crowdsource content. We’ll also share tricks for organically attracting and retaining followers, tips for improving post engagement, and ways to prove ROI through routine analytics monitoring and reporting.