Social media can be an invaluable tool to landscape architects and the larger design community. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how digital-savvy landscape architects control the profession’s narrative in an architecture-focused media landscape.
This presentation will provide helpful tips for creating a social media strategy, define best practices, and explore ways to crowdsource content. We’ll also share tricks for organically attracting and retaining followers, tips for improving post engagement, and ways to prove ROI through routine analytics monitoring and reporting.
Clearly identify which social media platforms their firms should be on (LinkedIn, Facebook, Twitter, Instagram, etc.) and why.
Analyze social media insights (data) that will tell them when the best time for posting is, what content their audience likes, and how often they should be posting.
Understand how important reporting on social media performance is for ROI and justifying the investment of resources.