For centuries, landscapes have served as iconic signifiers of cultural identity, from reinforcing monarchies to declaring independence and enlightenment. This panel presentation explores current trends in the branding of landscapes—from university campuses and neighborhoods to small towns—and the collaborative opportunities within graphic design, identity, and landscape.
Discover how and why 21st century collaborations in landscape and graphic design face new and different concerns from previous generations.
Understand the current discourses of design and cities, and appreciate the new complexities that have fundamentally changed the manner with which designers must think about the landscape of the urban realm.
Appreciate the varied approaches and collaborative processes between landscape architects and graphic designers
Understand the powerful history of landscape and identity and the prospect for future iterations