Barbara Deutsch FASLA

CEO, Landscape Architecture Foundation

Barbara Deutsch, FASLA is the CEO of the Landscape Architecture Foundation (LAF) since 2009. She has a diverse background in both the private and not-for-profit sector, bringing ten years of award-winning marketing experience from IBM before making a career change to become a landscape architect. In between these careers she worked as the Field Director for a congressional campaign. These experiences have been influential in leading the Foundation and developing the Landscape Performance Series, LAF’s long-term strategic research initiative and series of online tools and resources to show the value of sustainable landscape solutions to a wide variety of decision-makers.