Tim Fendley

Applied Wayfinding

Tim Fendley founded Applied Wayfinding to push the boundaries of information design. Through Applied’s work on Legible Cities projects, the firm has become a standard-setter for empathetic wayfinding design guided by a focus on how people experience place. Projects like Legible London, the most comprehensive urban wayfinding project of its kind, and I Walk NYC, a city-wide pedestrian strategy, reflect Tim’s passion for making complex places more understandable—a central challenge of the project to develop an accessible map and guide for Central Park, envisioned as the first step of a more comprehensive and multi-faceted accessible wayfinding system for the Park.