Edward Krafcik ASLA


As director of strategic partnerships and product development at Soofa, Ed is interested in improving the health of cities and communities with technology. Working alongside business leaders, real estate developers, social scientists, landscape architects and urban designers, he attempts to re-imagine public landscapes as “smarter, more social, and more sustainable.” A former landscape architect and an MBA, he sits on the board of Parks and Recreation Magazine providing the perspective of a startup doing business with local government and a voice for new technologies that add value to parks. He speaks and writes regularly about smart parks and smart cities.