Social media can be an invaluable tool to landscape architects and the larger design community. One of our profession’s biggest problems is a lack of recognition by allied professionals and clients. Social media plays a critical role in how digital-savvy landscape architects control the profession’s narrative in an architecture-focused media landscape.
This presentation will provide helpful tips for creating a social media strategy, define best practices, and explore ways to crowdsource content. We’ll also share tricks for organically attracting and retaining followers, tips for improving post engagement, and ways to prove ROI through routine analytics monitoring and reporting.
Clearly identify which social media platforms their firms should be on (LinkedIn, Facebook, Twitter, Instagram, etc.) and why.
Analyze social media insights (data) that will tell them when the best time for posting is, what content their audience likes, and how often they should be posting.
Understand how important reporting on social media performance is for ROI and justifying the investment of resources.
Consisting of a panel of professionals who have already been through this process, this session will give real-life examples of what one can expect to encounter when first starting out, including licenses, laws, and codes that may pertain to starting a new business, as well as avoiding potential pitfalls. Learning Objectives:
Discover the questions to ask and steps to take BEFORE starting your business, and how to market your kills and talents effectively
Learn which typical business model types there are to choose from, how to develop a business plan, and how to determine business strategies for yourself and your new company
Examine the wide range of start up opportunities and challenges, and how to avoid some of the many common pitfalls and mistakes often made when starting a business
Understand your legal requirements, learn about your liability insurance needs, plan on how to get that first client, and how to get paid for your work and services
DAVID RUBIN Land Collective began with a simple mission and big ambitions: to positively inform the world and improve the human condition through landscape. Established by David A. Rubin in 2012, the Philadelphia studio practices "empathy-driven" design and crafts socially-purposeful landscapes that create positive change through cross-disciplinary collaborations and the synthesis of art, technology and the social sciences. Learning Objectives:
Explore how a young, start-up studio quickly grew to inform landscapes of significance across the country.
Understand how Land Collective’s empathy-driven approach creates timeless spaces that invite all to participate.
Learn how the studio takes on the challenges and goals of clients and constituents while impressing upon the landscape the studio’s characteristically inclusive designs.
Find out how the studio’s humanist approach allows it to cross typologies to create a broad portfolio of recognized work.
Each circumstance reveals the ecological insistence, the power of the land, the illusive and solid. These bind individuals and culture inextricably to place. As a practice we are committed to the long haul—to wildlands and urban grit—to service and leaning into the future with the minimal and generous.
Staying small and why.
Maintaining culture and the collective.
Commitment to research, smart risk, and their role in practice.
Words have an unparalleled power to move us, and yet few designers hone their language like they hone their craft. This session brings together a writer, landscape architect, and photographer to discuss the power of narrative in their work and how less jargon can lead us to more meaningful ideas. Learning Objectives:
Learn how to use compelling storytelling to hone design concepts
Take away best practices for cross-industry practitioners
Acquire tools to refine and edit design ideas, narratives and images
Learn how to ditch jargon and speak powerfully about your work.
SCAPE reconceives urban landscape design as an activist practice and has driven dynamic processes integrating science, design, engineering, and social life to address the epoch of climate change at multiple scales. The office couples ideas-driven research with pilot projects, experimentation, built works, and publications to influence the conception and agency of landscape architecture.
Learn how the firm’s strong agenda and identity carved a pathway for a unique and compelling practice.
Hear how the firm is organized to leverage the unique insights and strengths of individual talents and operational strategies that engender growth and participation.
Learn how SCAPE mentors and supports designers at all stages of their careers with an emphasis on women in leadership.
Learn how the firm’s active participation in nonprofits and community organizations has created a diverse and dynamic creative network that infuses each project with insight and energy.
Nelson Byrd Woltz Landscape Architects (NBW) is a 45-person firm with permanent offices in Charlottesville, Virginia, and New York City, and a field office in Melbourne, Australia. NBW’s innovative, research-based methodology draws inspiration from deep ecological and cultural research, assuring meaningful, inclusive, beautiful, and ecologically resilient designs for public parks, cultural institutions, memorials, campuses, and rural and urban agricultural landscapes. Learning Objectives:
Learn about the core business and organization principles that drive a mission-based practice and the culture that sustains it.
Learn how research and collaboration contribute to greater positive impact on our natural and build environments.
Consider the importance of cultural research and narrative as a means to promote equality in the physical public realm.
The experience of women in the workplace and the importance of female leadership have recently catapulted to the forefront of American consciousness. In this context, three women in landscape architecture discuss the role of gender in their practices and design philosophies and make the case for valuing Design with Nurture. Learning Objectives:
Learn how different perspectives create stronger, inclusive, and safer designs
Examine strategies to work more collaboratively (with design teams and contractors)
Develop ways to encourage and engage women in design
International landscape architects make up an important part of the candidate pool. This panel will outline the immigration processes that are necessary to hire from abroad from both the candidate's and employer’s perspective, as well as review best legal practices that allow for successful use of the employment-based immigration program. Learning Objectives:
Understand the current immigration processes, best practices, and how they relate to landscape architects.
Discover methods for international students to enter US design schools and remain in the United States after graduation.
Learn strategies for design firms to hire and retain international students or landscape architects from abroad.
Keep up with the current administration’s immigration policies and understand how evolving policies can and do impact the profession.
This presentation describes the structure and use of the ASLA Standard Form Contracts as a business tool developed to meet the needs of the profession by incorporating up-to-date critical elements of instruments of service. Contracts are tailored for landscape architecture professionals and the clients they serve. Beyond the specific ASLA Standard Contract, the presentation covers the importance of a landscape architecture consultant-client contract, the essential elements of a contract, the reasons the contract is needed, and liability issues for landscape architects.
Learn the purpose and practical use of the short form and standard form.
Know the importance of the liability clauses and how to negotiate an insurable contract.
Understand the importance of the client’s understanding of a detailed scope of work.