Speaker(s): Mr. Brice Maryman, FASLA | Dr. Leann Andrews, ASLA | Chelina Odbert

Climate resilience and social justice have become issues central to the landscape architecture profession. However, opportunities to pursue careers outside mainstream practices to address these issues remained limited. This session provides insights from award-winning professionals who have pursued alternative careers, as well as opportunities within the current model of practice.

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Speaker(s): Steven Terusaki, ASLA | Astrid C. Hoffmann, ASLA | Glenn L. Smith, ASLA

How is your firm addressing diversity and inclusion? For those seeking leadership opportunities, what does it take to be visible? How does EQ and the concept of "authentic self" contribute to the discussion? This session poses the question: is it Push or Pull that generates equity in emerging leaders?

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Speaker(s): Dr. Douglas Williams, ASLA, LEED Green Associate | Azzurra Cox | Christina Harris

Bringing to bear the resilience of a culturally phenomenal people , these socially conscious landscape practitioners expand the utility of our profession to impact some of the most vulnerable communities in the USA and abroad. They share experiences of success to forge collective transformations in communities they serve.

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Speaker(s): Mr. Rene Bihan, FASLA | Molly Bourne, ASLA | Mr. Chris Hardy, ASLA, LEED AP | Mr. Michael Grove, FASLA

This session was proposed within the longest period of economic expansion in U.S. history, and focused on lessons learned for firms and young professionals before the next downturn. Nine months later, we are facing a pandemic-driven recession. This session will to share how our firms have been adapting to the economic challenges of the year, plans moving forward, and comparing, contrasting and learning from the experiences of the Great Recession.

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Speaker(s): Nicole Plunkett, ASLA | Kendra Hyson, ASLA | Abdias Dalisma, ASLA

Life is extremely busy. But what happens when time is set aside to mentor our next generation ? Three presenters with diverse backgrounds come together for a discussion on how landscape architects can mentor through leadership and youth engagement to promote inclusivity and diversity within our profession.

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Speaker(s): Magdalena A. Aravena, ASLA | Keith Wilson, ASLA | Mrs. Haley Blakeman, FASLA

With the gender gap in landscape architecture as significant as ever, especially widening in the progression to leadership, it is increasingly critical for women to have opportunities for leadership development. This session explores the role of allies, advocates, and stakeholders and the global benefits of empowering women in leadership.

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Learning Objectives:

• Explore the significant gender gap in landscape architecture, and why it tapers off toward leadership.
• Gain insight on tangible ways volunteer and leadership experience will affect personal and career growth.
• Learn strategies for finding personal stakeholders, and why they're the new mentors.
• Understand the importance of empowering and investing in women and providing opportunities for their growth.

Speaker(s): Mark Hough, FASLA | Gary R. Hilderbrand, FASLA | Eric Kramer, ASLA

Maintaining long-term owner/designer relationships is good for both business and design. In candid conversation, panelists will dissect their successful 12-year relationship while sharing lessons learned and practical advice on marketing; client interface; working across time, project type, and scales; and efficiently and effectively managing staff from novice designer to principal.

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Speaker(s): Connie J. Chung, AICP | Steven Spears, FASLA | Patrick Phillips

Landscape architects can serve as powerful partners in creating places that generate a high return on investment but often don’t know how to express the value of their work in language compelling to developers. Experts offer insights on how landscape architects can translate their work and reach their greatest potential.

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Speaker(s): Andrew C. N. Bowden, ASLA | Wendy Miller, FASLA | Duane Border, ASLA | Baxter E. Miller, ASLA

Consisting of a panel of professionals who have already been through this process, this session will give real-life examples of what one can expect to encounter when first starting out, including licenses, laws, and codes that may pertain to starting a new business, as well as avoiding potential pitfalls.

Learning Objectives:

• Discover the questions to ask and steps to take BEFORE starting your business, and how to market your kills and talents effectively
• Learn which typical business model types there are to choose from, how to develop a business plan, and how to determine business strategies for yourself and your new company
• Examine the wide range of start up opportunities and challenges, and how to avoid some of the many common pitfalls and mistakes often made when starting a business
• Understand your legal requirements, learn about your liability insurance needs, plan on how to get that first client, and how to get paid for your work and services

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Speaker(s): Cali Pfaff, ASLA | Claude Cormier, ASLA | Emily Waugh | Sahar Coston-Hardy, Affil. ASLA

Words have an unparalleled power to move us, and yet few designers hone their language like they hone their craft. This session brings together a writer, landscape architect, and photographer to discuss the power of narrative in their work and how less jargon can lead us to more meaningful ideas.

Learning Objectives:

• Learn how to use compelling storytelling to hone design concepts
• Take away best practices for cross-industry practitioners
• Acquire tools to refine and edit design ideas, narratives and images
• Learn how to ditch jargon and speak powerfully about your work.

Please complete a brief evaluation of this Online Learning presentation.