How to Close the Deal

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Forming a new client relationship reaches beyond a business transaction or sale to the lowest bidder. By understanding a client's needs, landscape architects bring added value crucial to a project's success. This involves listening and not over delivering or over promising results. Ultimately, aligning your company's culture and values with your client is a major factor. We see value in building a relationship towards a common goal that will sustain a long-standing alliance. The presentation will discuss the importance of fostering client understanding, friendship and fellowship to secure the right contracts for the right projects.

Kona Gray, FASLA

Principal

EDSA, Inc.

As a firm leader with 29-years of experience in 30+ countries, his global design and management sense has positively shaped the outcomes of many environments. His portfolio includes large-scale planning and detailed site design with emphasis on communities, parks, hospitality, urban and campus environments that solve meaningful issues. Currently, he serves as ASLA Representative to the Landscape Architecture Accreditation Board and recently served as ASLA Vice President Professional Practice. He is a Past President of the Landscape Architecture Foundation and active member of the Urban Land Institute. Kona earned a Bachelor of Landscape Architecture degree from the University of Georgia.

Adriana Hernandez Aguirre, Associate ASLA

Landscape Designer

Coleman and Associates

Growing up in Mexico, Adriana Hernandez Aguirre pursued a bachelor’s degree in landscape architecture at Texas A&M University. As a Student Chapter President in 2018, a 2019 National Olmsted Scholar Finalist, and 2020-2021 ASLA National Student Representative, Adriana has developed a passion for landscape architecture, advocacy, and climate action. In 2020, Adriana joined Coleman & Associates Landscape Architecture Firm in Austin, Texas. Similarly, Adriana is a member of the workshop GND Superstudio, a team of emerging professionals interested in the intersection of policy, community, design activism, and resilient landscapes. Adriana also conducts independent research on Las Colonias in Laredo, Texas.

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