ASLA SKILL | ED:: Designing for Long-Term Success: Strategic Planning and Governance Structure of a Firm - 1.0 PDH (LA CES/non-HSW)
The session’s content will include lessons learned from investing in creating a strategic plan and updated governance structure, featuring before and after results that support the investment, as well as case studies and benchmarks to illustrate an array of benefits.
At the end of course participants will be able to:
- Understand what a strategic plan is
- Learn what signs to look for the need to invest in planning
- Determine how to create achievable goals
Clark Davis, FAIA, LEED AP
Cameron MacAllister Group
Clark Davis, FAIA, leads Cameron MacAllister Group services in strategy, organizational and leadership development, practice management, mergers/acquisitions, and business performance. He has worked with more than 50 AEC firms, owners, and professional organizations as Cameron MacAllister Group clients. He brings leadership experience spanning diverse design and construction services, market sectors, client and project types, and global regions. He is a licensed architect in several states. Clark was a senior leader at HOK for 25 years, including 12 years as Vice Chairman and a member of the firm’s Executive Committee.
Saskia Dennis-van Dijl
Cameron MacAllister Group
Saskia Dennis-van Dijl advises Cameron MacAllister clients in the areas of marketing, practice management, leadership development, and strategic planning. Guiding clients through the development and implementation of strategic and tactical marketing plans and budgets, Saskia provides counsel to in-house marketing principals and senior marketing staff on best practices, marketing trends, and prospective clients. She also leads training workshops for architects, engineers, and related professionals throughout the United States on topics including: Presenting for Success, Client Care and Business Development, Effective Communications, and Basics of Marketing.
Bill Odle, ASLA
TBG’s third president since being founded in 1987, Bill joined the firm in 1995 after graduating from Oklahoma State and has contributed to TBG’s growth and success in numerous ways over the past two-plus decades. After originally joining the firm’s Austin studio, Bill served as TBG Houston’s Managing Principal for 15 years before becoming Strategic Planning Director, which allowed him to chart and navigate a purposeful plan of action for TBG at the local office and firm-wide levels. He maintains robust involvement in professional and community-focused organizations like Scenic Houston as well as the Urban Land Institute, for which he serves in a leadership capacity at both the national and regional levels.
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