Behind Closed Doors: Candid Lessons from Women Who Founded Design Firms - 1.25 PDH (LA CES/non-HSW)

Recorded On: 09/17/2026

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Women are launching landscape architecture firms at growing rates, yet the realities of ownership remain largely unspoken. This candid panel brings together three founders to share hard-earned lessons on capital, credibility, leadership, and balance—offering honest insights, practical strategies, and encouragement for emerging and mid-career professionals pursuing firm ownership.

Learning objectives:

  • Identify common structural and cultural challenges women face when founding design firms, including credibility gaps, access to opportunity, staffing realities, and leadership expectations.
  • Apply practical strategies for launching and sustaining a firm, including financial management, business development systems, and leadership structures aligned with personal values.
  • Evaluate multiple pathways to firm ownership, recognizing diverse models of scale, growth pacing, partnership, and long-term success.
  • Access relevant resources, networks, and support systems that strengthen entrepreneurial capacity and reduce isolation in professional practice.
Meredith Wenskoski, ASLA, LEED AP

Meredith Wenskoski, ASLA, LEED AP

President + Founder

Livable Cities Studio

Meredith Wenskoski is President and Founder of Livable Cities Studio and an urban designer, planner, and landscape architect advancing equity and resilience through the public realm. Her work spans parks and open space, streetscapes, urban design, affordable housing, and district-scale planning, with a focus on the intersection of housing, public space, and climate resilience. Meredith is recognized for her strategic leadership, interdisciplinary collaboration, and ability to translate vision into implementation across complex civic partnerships, bringing rigor, accountability, and a human-centered approach to planning and design.

Magdalena A. Aravena, ASLA

Magdalena A. Aravena, ASLA

Principal Landscape Architect

Studio Siembra

Magdalena Aravena is a passionate Landscape Architect, and an engaged volunteer and leader in the ASLA. Driven by her background, she passionately works to enrich disadvantaged communities through education, advocacy, and collaborative design. She founded Studio Siembra in 2021, embracing a multi-disciplinary approach to impact communities with thoughtful engagement and design, in pursuit of a more just and inclusive practice of Landscape Architecture. She is focused and motivated to passionately execute community engagement strategies and design approaches to effectively and successfully serve communities of various backgrounds throughout the country.

Rebecca Leonard, FASLA, FAICP, CNU-A

Rebecca Leonard, FASLA, FAICP, CNU-A

CEO

Lionheart

Rebecca Leonard, FAICP, FASLA, CNU-A, is the Founder and CEO of Lionheart Places, which she launched after stepping away from her role as President of a 10-office international design firm. With more than 25 years of experience, she has led nationally recognized projects including the Lafitte Greenway and the Houston Arboretum Master Plan. A Fellow of both AICP and ASLA, Rebecca speaks and writes nationally on leadership and professional practice. She is known for candidly addressing the realities of growth, risk, and reinvention—and for building firms grounded in courage, clarity, and long-term impact.

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Session Video
Open to view video.  |  75 minutes
Open to view video.  |  75 minutes
Session Guide
Open to download resource.
Open to download resource.
Quiz
10 Questions  |  Unlimited attempts  |  8/10 points to pass
10 Questions  |  Unlimited attempts  |  8/10 points to pass Successful completion of this quiz is required to earn your PDH for this webinar.
Evaluation
8 Questions
Certificate
1.25 PDH credits  |  Certificate available
1.25 PDH credits  |  Certificate available