
Big Data Drives Bigger Impact: Data and Tools for Equity in Design - 1.5 PDH (LA CES/HSW)
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- Non-member - $60
- Member - $50
- Student Member - Free!
- Associate Member - $40
The power of big data is largely unharnessed and can be considered outside landscape architecture's realm of expertise. However, big data has the potential to build more equitable and sustainable communities in a meaningful way. This presentation aims to uncover how to utilize big data, whether as a novice or researcher.
Learning objectives:
- Discover the basics of big data - what it is, where to find it, how it's being used, how to access it, its limitations and challenges.
- Review strategies and tools for how to utilize big data to promote more sustainable, equitable and resilient communities for projects of various scales - from site design to district planning.
- Discuss the landscape architect and planner's role in the digital infrastructure space, whether it be consumer, creator, gatherer, analyzer, miner or provider.
- Explore what to expect in the future of the profession as it relates to big data, smart/ future cities, and data augmented design.
Emily R. McCoy, FASLA, SITES AP
Principal
Design Workshop
Emily is an Associate Professor of Practice at North Carolina State University and Principal at Design Workshop. As a landscape architect, educator and ecologist, Emily approaches every project as an opportunity to celebrate the intersection of natural and cultural narratives of place through design and innovative technologies. Throughout her career Emily has remained passionate about her service to the community. She serves as the VP of Research and on the Board of Directors for LAF, on the NC A&T University’s Landscape Architecture Advisory Board and the Board of Trustees for the Design Workshop Foundation.

Alex Hoffman, AICP
Assistant Director of Capital Planning
City of El Paso
Alex Hoffman, AICP, CNU-A manages Capital, Long Range Planning and Urban Design in El Paso, Texas. Fascinated by the intersection of big data, policy and design, Alex integrates his expertise in these areas to help the City make data-informed decisions.
Prior to this role, Alex managed the Planning Division of the Planning & Inspections Department, and previously as Lead Planner and Zoning Administrator. Additionally, he has held various planning positions for both York, Pennsylvania and Columbus, Ohio. Alex is a graduate of the Ohio State University’s Knowlton School of Architecture as well as the University of Cincinnati’s School of Planning.
Cynthia Albright, FAICP CUD, GISP
Vice President of Planning
Motionworks International
Cynthia recently joined Intermx, a leading population mobility data and software company, as VP of Planning. She has over three decades of passionate experience developing plans and data driven solutions aimed at livability, equity, and sustainability in communities. She is a proven thought leader inducted into the College of Fellows of the American Institute of Certified Planners (FAICP) in 2020. She is also one of only 47 Certified Urban Designers by the AICP, and Geographic Information Systems Professional. She is inspired to lead change in the planning and design sectors incorporating population intelligence to build a better future..
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