Big Data Drives Bigger Impact: Data and Tools for Equity in Design - 1.5 PDH (LA CES/HSW)

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The power of big data is largely unharnessed and can be considered outside landscape architecture's realm of expertise. However, big data has the potential to build more equitable and sustainable communities in a meaningful way. This presentation aims to uncover how to utilize big data, whether as a novice or researcher.

Learning objectives:

  • Discover the basics of big data - what it is, where to find it, how it's being used, how to access it, its limitations and challenges.
  • Review strategies and tools for how to utilize big data to promote more sustainable, equitable and resilient communities for projects of various scales - from site design to district planning.
  • Discuss the landscape architect and planner's role in the digital infrastructure space, whether it be consumer, creator, gatherer, analyzer, miner or provider.
  • Explore what to expect in the future of the profession as it relates to big data, smart/ future cities, and data augmented design.



Design Workshop

Emily McCoy is an Associate Professor of Practice at NCSU and Principal at Design Workshop, an internationally renowned design firm specializing in landscape architecture, urban planning and strategic services. At Design Workshop, Emily leads the Raleigh Studio and serves on the Board of Directors. Throughout her 17 year career, she has worked on a wide range of award-winning projects across the world that are models for sustainability, which leverage her published research in landscape performance and technology. Emily is passionate about her service to the community and serves on the LAF Board, PSU Stuckeman Advisory Board, and NCSU Advisory Board.

Alex Hoffman, AICP

Assistant Director of Capital Planning

City of El Paso

Alex Hoffman, AICP, CNU-A manages Capital, Long Range Planning and Urban Design in El Paso, Texas. Fascinated by the intersection of big data, policy and design, Alex integrates his expertise in these areas to help the City make data-informed decisions.

Prior to this role, Alex managed the Planning Division of the Planning & Inspections Department, and previously as Lead Planner and Zoning Administrator. Additionally, he has held various planning positions for both York, Pennsylvania and Columbus, Ohio. Alex is a graduate of the Ohio State University’s Knowlton School of Architecture as well as the University of Cincinnati’s School of Planning.

Cynthia Albright, FAICP CUD, GISP

Vice President of Planning

Motionworks International

Cynthia recently joined Intermx, a leading population mobility data and software company, as VP of Planning. She has over three decades of passionate experience developing plans and data driven solutions aimed at livability, equity, and sustainability in communities. She is a proven thought leader inducted into the College of Fellows of the American Institute of Certified Planners (FAICP) in 2020. She is also one of only 47 Certified Urban Designers by the AICP, and Geographic Information Systems Professional. She is inspired to lead change in the planning and design sectors incorporating population intelligence to build a better future..


Video: Big Data Drives Bigger Impact
Open to view video.
Open to view video.
10 Questions  |  Unlimited attempts  |  8/10 points to pass
10 Questions  |  Unlimited attempts  |  8/10 points to pass Successful completion of this quiz is required to earn your PDH for this webinar.
8 Questions
1.50 PDH credits  |  Certificate available
1.50 PDH credits  |  Certificate available
Session Guide
Open to download resource.
Open to download resource.