Designing with Purpose: Three Unique Perspectives on Achieving Functional Beauty for Residences - 1.25 PDH (LA CES/HSW)

Recorded On: 10/10/2025

Delve into the residential design process from three distinct perspectives. Each designer’s bespoke solution focuses on functionality and aesthetic harmony, but their approaches to achieving the final result vary. By listening to each process, you can identify which aspects resonate with you and might be applicable to your own projects.

Learning objectives:

Learn how to adapt the creative process to acknowledge the uniqueness of different environments and the regional context.
Learn how to consistently develop creative solutions for residential scale projects.
Discuss the pros and cons of the design-build versus bid-build processes, and how to capitalize on the knowledge of your construction teams in both scenarios.
Understand how these firms approach marketing and client development in the high-end residential market.

Carrie Woleben-Meade, ASLA, PLA

Design Principal

Mariani Landscape

Carrie Woleben-Meade, Design Principal at Mariani Landscape, has driven the business for over 30 years with her strategic vision and client relationship expertise. Her ability to bring each client's unique vision to life has cultivated enduring relationships that adapt to evolving needs, resulting in award-winning projects and national recognition. She fosters a collaborative work culture that cherishes creativity which proves invaluable in overcoming design and installation challenges. She earned a Bachelor of Science in Landscape Architecture from Michigan State University and an MBA from Loyola University of Chicago. Licensed Landscape Architect (PLA) licenses in Illinois, Wisconsin, New York and Florida

Jeff Berghoff, ASLA

Founder and CEO

Mariani Premier Group / Berghoff Design Group

Jeff Berghoff is the President and Founder of Berghoff Design Group, one of the most influential landscape design firms in the Southwest. Since 1997, he has grown the company to over 300 employees, creating timeless, elegant designs featured in prestigious publications. His work has been featured in numerous prestigious publications, solidifying his reputation for excellence in landscape design. Jeff holds a B.S.L.A. from Arizona State University, is a member of ASLA, and part of YPO Gold. In 2024, he received three Awards of Merit from The Golden Nugget Awards, recognizing his outstanding contributions to landscape design and innovation.

Brian Cossari, ASLA

Vice President of Design, Landscape Architect

Hoffman Landscapes

Brian Cossari, PLA, ASLA, VP of Design and Sales for Hoffman Landscapes and Kent Greenhouse. Brian creates stunning design solutions that set properties apart, are in harmony with existing structures and solve environmental challenges. His talents as a leader, designer and problem-solver have been recognized with both local and national awards. Brian is a licensed landscape architect in New York and Connecticut. He has volunteered with CTASLA in various capacities for the past two decades. He earned his bachelor’s degree in landscape architecture from the University of Massachusetts.