Focusing on Your Why: Optimizing Your Firm's Success and Legacy - 1.0 PDH (LA CES/non-HSW)

Recorded On: 10/27/2023

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Do you know your "WHY?" Are you able to translate that into your organization's strategy? This session will provide a process to answer these fundamental business questions. It will inform the choices that are necessary to move your organization to greater success while establishing its practice legacy.

Learning objectives:

  • Learn how to articulate your mission, values, and vision.
  • Understanding how to undertake a SWOT analysis of your practice.
  • Explore the value of a diverse team who are committed to the organization's WHY.
  • Discuss how to incorporate your WHY into the lifecycle of your organization, including succession planning and firm legacy.

Steven Terusaki, ASLA

Founder & CEO

SEIDO Consulting, LLC

Steven Terusaki is the founder and CEO of SEIDO Consulting, LLC a business coaching and leadership development practice helping individuals and organizations find their “Right Path” to success.

Steve has over 30 years of experience leading organizations through growth and change; initiating systems and practices to deliver excellent client service; and implementing organizational governance structures and procedures. He is a CA registered landscape architect with an M.L.A from the University of Michigan. Steve's design training is complemented with an M.B.A. from the Haas School of Business, University of California, Berkeley to bring his clients a unique design-based business perspective.

Adrienne McCray, ASLA


Lee and Associates, Inc.

Adrienne McCray, PLA, is a Principal Project Manager and part owner of Lee and Associates, Inc., a Washington, DC based design firm. She has over 20 years of project experience ranging from small community spaces to large city master plans, and she has a successful track record of shepherding complex projects through local and federal government approvals. She is a champion for community-based designs that create unique and meaningful places while positively contributing to the environment.

She currently sits on the Board of Directors for the Black Landscape Architecture Network and Lambda Alpha, George Washington.

Jimmy Chan, ASLA


RHAA Landscape Architects

Jimmy Chan's love of drawing, design and architecture from an early age set him towards Landscape Architecture. After graduating from UC Davis with a BSLA, Jimmy worked at several design firms and agencies, before joining rhaa. Two decades later, Jimmy is a Principal leading a broad range of project types and scales, while managing firm operations. Jimmy also serves on the Port of San Francisco’s Mission Rock – Pier 70 Design Advisory Committee.


Video: Focusing on Your Why: Optimizing Your Firm's Success and Legacy - 1.0 PDH (LA CES/non-HSW)
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Open to view video.
10 Questions  |  Unlimited attempts  |  8/10 points to pass
10 Questions  |  Unlimited attempts  |  8/10 points to pass Successful completion of this quiz is required to earn PDH for this webinar.
1.00 PDH credit  |  Certificate available
1.00 PDH credit  |  Certificate available
8 Questions
Session Guide
Open to download resource.
Open to download resource.