How to Grow Your Business through Repeat Clients

Only available as part of a package

Congratulations, you signed a contract for a new project! Now, how do you maintain a relationship with the client to ensure future work? This express talk will provide an overview of short and long-term strategies for growing your firm operations through relationship management with existing clients, with an emphasis on strategies for small, medium, and emerging firms. Topics will include networking and maintaining relationships with clients at all stages of the process, including proposal pursuits, project administration and oversight, additional services, and post-completion.

Jenna Jones, ASLA, LEED Green Associate

Jenna Jones, ASLA, LEED Green Associate

Director of Marketing + Communications

site design group, ltd.

Jenna Jones is the Director of Marketing and Communications at site design group, ltd. Jenna is trained as a landscape architect with degrees from the University of Minnesota (BED) and University of Michigan (MLA). Her background in marketing communications and landscape architecture with a focus on ecological design has led to a strong passion for exploring the relationship between people and nature. Communication of design and the creative process is an integral part of her day-to-day role, which includes leading the firm’s proposals, communications, and outreach.
Bradley McCauley, FASLA, PLA

Bradley McCauley, FASLA, PLA

ASLA President and Founding Principal

site design group, ltd.

Brad McCauley is a passionate advocate for landscape architecture, who has spent the last 17 years putting people first and making a difference in the profession. A dedicated member of ASLA, Brad has tirelessly served the profession on local, regional, and national stages. This service has resulted in increased membership, advocacy for STEM designation, and a broader awareness of the profession.

As a practitioner, Brad has led the team at site design group for the past decade as the Managing Principal. The recognition of awards throughout the Midwest and on a National level has been a testimony to Brad’s leadership.  More important has been the steady and managed growth of the firm from ten professionals in 2012 to over sixty professionals today, including full-time employees in Tokyo, Brazil, and an entire team based in Kyiv, Ukraine. Brad’s commitment to inclusive recruiting, hiring, and retention has transformed the culture of the firm to meet today’s market demands and leadership expectations. Under his guidance, the firm’s $2 billion portfolio reflects his commitment to design excellence improving the quality of life for all. For him, good design is not a luxury; it's a right that should be accessible to everyone. 

Brad extends his leadership to various organizations, including The Cultural Landscape Foundation’s Stewardship Council and his Alma Mater’s Department of Landscape Architecture Resource Committee at the University of Illinois. His involvement in local and regional consortiums, panels, and publications showcases his dedication to the broader profession.

Sarah Boyer, ASLA, LEED AP

Sarah Boyer, ASLA, LEED AP

Associate

Lord Aeck Sargent

Sarah Boyer is an associate with Lord Aeck Sargent in Atlanta, Georgia. Sarah focuses on higher education projects, specializing in construction detailing and construction administration. Within LAS, she co-leads the Women in Design forum as a part of LAS's approach to sustainability and equity in design and in the workplace. Sarah currently serves as the treasurer for the Georgia Chapter of ASLA and on the Board of Directors of the Chattahoochee National Parks Conservancy.

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