![](/accounts/asla/images/logo.png)
MODULE 2: A Holistic Approach: The WHY, HOW and WHO of Gaining Mission-Based Business - 1.0 PDH (LA CES/non-HSW)
Having a mission-based practice requires not only finding and winning projects, but using all the tools at your disposal to align your firm?s mission to the right project and client. This holistic effort requires strategy, persistence, and organization. Meet three marketing professionals who are helping their firms put mission into practice through winning great work. In this session they will share approaches to building client relationships, explain ways to think outside the ?sales process,? provide tips to differentiate your firm, and of course, communicate how to craft and arrange thoughtful proposals.
Learning Objectives:
- Understand the importance of a mission-aligned marketing approach and implement new skills into your existing yearly marketing plan.
- Adopt a holistic way of thinking when it comes to the business development procurement process and proposal building.
- Learn three different approaches to creating winning proposals.
- Develop best practices around business development, client management, and marketing - both in building proposals and beyond.
![Speaker image](https://www.conferenceharvester.com/uploads/harvester/photos/cropWVJYGGTB-Presenter-HepnerC.jpg)
Chris Hepner
Director of Marketing and Business Development
CMG Landscape Architecture
![Speaker image](https://www.conferenceharvester.com/uploads/harvester/photos/cropWVJYGGTB-Presenter-TiddW.jpg)
Whitney Tidd, ASLA
Marketing & Business Development Manager
Dix.Hite + Partners
Whitney began her career in television, working as a communication and marketing professional for almost 10 years. Wanting to blend her love of communication with her passion for urban spaces, art, and science, she pursued a career in landscape architecture, earning an MLA, becoming licensed, and practicing for around 5 years. Her career took another turn when she took on the role of Marketing and Business Development Manager for Dix.Hite. Her background in communication and marketing, and training as a landscape architect, give her a unique perspective on design and storytelling within the profession.
![Speaker image](https://www.conferenceharvester.com/uploads/harvester/photos/cropJXQVSOOO-Presenter-MarkNgE.jpg)
Elsa Mark-Ng
Studio Manager
Agency Landscape + Planning
Key:
![](/images/product-status-icons/complete-small.png)
![](/images/product-status-icons/next-small.png)
![](/images/product-status-icons/disabled-small.png)
![](/images/product-status-icons/optional-small.png)
![](/images/product-status-icons/locked-small.png)