Staying in the Loop: Balancing Automation and Identity in the AI-LA Era - 1.25 PDH (LA CES/non-HSW)
Recorded On: 10/12/2025
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As artificial intelligence reshapes creative fields, landscape architects face a shifting identity. Once defined by intuition, vision, and expertise, many now engage with AI, reimagining authorship and creativity. This session explores AI’s impact and its expanding roles, as well as strategies for adapting to evolving perceptions at the intersection of technology and design.
Learning objectives:
- Explore the evolving identity of landscape architects and how AI and emerging technologies influence their roles, values, and design approaches.
- Examine the professional and personal implications of AI integration, focusing on its effects on design integrity, decision-making, and technological adaptation.
- Assess the impact of AI on creativity and expertise, considering its role as a tool, assistant, or co-creator in design processes and education.
- Investigate best practices for AI adoption in landscape architecture, highlighting strategies that enhance efficiency, innovation, and human-centered design.
Jessica Fernandez, ASLA, PLA, LEED AP
Professor
University of Georgia
Jessica Fernandez, Ph.D., is an Assistant Professor of Landscape Architecture at the University of Georgia’s College of Environment and Design. She is the founder of the Relationships in Environment and Design Lab (REDLab), where she studies the intersection of technology, environmental psychology, and design. She serves on the UGA Leadership Council on Artificial Intelligence, integrating machine learning and AI tools into her research. A licensed landscape architect, campus planner, and LEED AP in Neighborhood Development, Dr. Fernandez has contributed to award-winning projects nationwide.
Benjamin George, Ph.D., ASLA
Associate Professor
Utah State University
Benjamin H. George, PhD, ASLA, is an Associate Professor in the Landscape Architecture & Environmental Planning Department at Utah State University. His work focuses on the integration of visualization technologies into the design process and the intersection of media and the landscape. He is especially interested in advancing the integration of virtual reality and artificial intelligence into the design process. He has collaborated with a number of leading technology and design firms and received multiple awards for his work.
Phillip Fernberg, ASLA
Assistant Research Professor
Utah State University
Phillip Fernberg, Ph.D., ASLA, is a researcher, educator, and innovation strategist working at the nexus of emerging technology, environmental policy, and organizational management in the design professions. As Assistant Research Professor at Utah State University, he utilizes advanced tools and methods to work on problems ranging from AI-Human partnering and digital culture in the design professions to complex land and water modeling problems facing Utah’s Great Salt Lake basin. Phil is also co-founder and advisor for Bloomlogic, a technology startup focused on integrating landscape design, inventory management, and logistics for the plant nursery industry in a common marketplace.