"What Revolution Do You Want To Lead?" and Other Essential Startup Questions - 1.0 PDH (LA CES/non-HSW)
Recorded On: 10/29/2023
-
Register
- Non-member - $50
- Member - $40
- Student Member - Free!
- Associate Member - $30
Starting a new practice is daunting. During this session you will hear from three new business owners who will share both the practical and philosophical considerations that go into forging a new direction for yourself, your practice, and the profession.
Learning objectives:
- Understand why one might want to start a landscape architecture practice.
- Explore alternate modes and foci for a landscape architecture practice.
- Discuss how to navigate the tradeoffs between business development and personal / professional values.
- Discover resources to help emerging businesses get started on a sustainable trajectory.
Brice Maryman, FASLA
Principal
MxM Landscape Architecture
Brice Maryman, PLA, FASLA is a founding principal with Seattle-based MxM Landscape Architecture. Whether working with developers, assembling parks master plans, coordinating green stormwater infrastructure systems, or managing the implementation of public streetscapes, he is passionately concerned with shaping empathetic landscapes that reveals a robust, and reciprocal, community of care. In 2017, he was awarded the Landscape Architecture Foundation's inaugural Fellowship for Innovation and Leadership, during which he focused on the intersection of homelessness and public space. His writing has appeared in several monographs and periodicals, and his work has received praise from the ASLA, APA, and AIA.
Ashley Ludwig, ASLA
Founder
ABLE
Ashley Ludwig is the founder of ABLE, a landscape architecture practice based in Seattle dedicated to cultivating resilient, meaningful spaces alongside communities. A graduate of the University of Pennsylvania with degrees in landscape architecture and architecture, Ashley cares deeply about everyday spaces in rural and urban communities and their potential to reflect and uplift the people that inhabit them. With an engaging design approach and passion for craft, Ashley brings people into the design process to transform sites into active, beloved public spaces. Her work has received awards from the American Society of Landscape Architects and American Institute of Architects.
Lauren Cantrell, ASLA
Principal, Founder
DELINEATOR
Lauren Cantrell, PLA, ASLA is a Landscape Architect and the founder and owner of DELINEATOR in Dallas, TX and Charlottesville, VA. Her experience spans the globe on a broad range of award-winning projects that have focused on environmental sustainability and material craft. Lauren believes that great design is a process that begins with an analytical understanding of a site and overlays the story of ‘place’ through the site’s cultural, social, economic, and environmental needs. She credits the strength of her most successful work to her ability to curate strong collaborations with clients, architects, artists, stakeholders, engineers, and consultants.