ASLA SKILL | ED: Business Development, Proposals, and Contracts
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Register
- Non-member - $289
- Member - $189
- Student Member - $25
- Associate Member - $129
This innovative learning experience will provide the tools you need to add value to your firm and develop time-tested business development skills which can be used throughout your career. This multi-course virtual learning experience is a career development investment for practitioners looking to build their leadership capacity, add value to their firm, and develop transferable business development skills.
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Your LinkedIn profile is your professional storyboard. How does it rank among the rest, and how does it show your full professional story? We will show you how not to be humble about your expertise on LinkedIn. It's time to create your brand megaphone.
Your LinkedIn profile is your professional storyboard. How does it rank among the rest, and how does it show your full professional story? We will show you how not to be humble about your expertise on LinkedIn. It's time to create your brand megaphone.
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Keith Johnston
Keith Johnston crushes it when it comes to understanding how technology impacts the modern professional. With more than 20 years experience, he is well known and widely sought after as a resource for technology advice and social media know-how for association professionals worldwide. His goal is to help organizations of all sizes succeed without breaking the budget or the will of the organization and the members they seek to enrich. He has been featured in Associations Now, Convene, Event Solutions, and has appeared on the cover of Midwest Meetings Magazine. -
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Learn five secrets to make you and your design firm stand out from the crowd and be irresistible to right-fit clients.
Learn five secrets to make you and your design firm stand out from the crowd and be irresistible to right-fit clients.
Brandon Reed, ASLA
Chief Visionary Officer/Owner
Loft Six Four
As the owner and Chief Visionary Officer of LOFT SIX FOUR Brandon has over 20 years of professional design experience and has a passion for solving problems that architects, developers, and business owners face in creative and transformative ways. Under his direction, LOFT SIX FOUR has become an award-winning and thought-influencing design studio focused on innovating the way we connect architecture and landscape, to the people that inhabit and experience them. Brandon continually focuses on building collaborative relationships with influential contemporary architects, developers, design professionals, and business owners, and investors.
Patricia Matamoros, ASLA, SITES AP, WEDG
Senior Associate
Savino & Miller Design Studio
Patricia Matamoros began her career in architecture and after a few years working in the field, made the decision to return to graduate school and study landscape architecture. She started this degree in Caracas, Venezuela and finished it in Miami while interning at SMDS. Upon graduation she accepted a full-time position at the studio and has since engaged in a number of public and private projects as a project manager and design associate.
Patricia is particularly passionate about recovering unused or misused public spaces for community enjoyment, as well as increasing the resilience of coastal cities against sea-level rise.
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Congratulations, you signed a contract for a new project! Now, how do you maintain a relationship with the client to ensure future work? This express talk will provide an overview of short and long-term strategies for growing your firm operations through relationship management with existing clients, with an emphasis on strategies for small, medium, and emerging firms. Topics will include networking and maintaining relationships with clients at all stages of the process, including proposal pursuits, project administration and oversight, additional services, and post-completion.
Congratulations, you signed a contract for a new project! Now, how do you maintain a relationship with the client to ensure future work? This express talk will provide an overview of short and long-term strategies for growing your firm operations through relationship management with existing clients, with an emphasis on strategies for small, medium, and emerging firms. Topics will include networking and maintaining relationships with clients at all stages of the process, including proposal pursuits, project administration and oversight, additional services, and post-completion.
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Jenna Jones, ASLA, LEED Green Associate
Director of Marketing + Communications
site design group, ltd.
Jenna Jones is the Director of Marketing and Communications at site design group, ltd. Jenna is trained as a landscape architect with degrees from the University of Minnesota (BED) and University of Michigan (MLA). Her background in marketing communications and landscape architecture with a focus on ecological design has led to a strong passion for exploring the relationship between people and nature. Communication of design and the creative process is an integral part of her day-to-day role, which includes leading the firm’s proposals, communications, and outreach..jpg "Speaker image")
Brad McCauley, ASLA
Managing Principal
Site Design Group, Ltd.
Brad McCauley is the Managing Principal at site design group, ltd., who specializes in construction detailing and contract documentation. Brad’s expertise in construction documentation, detailing, and business operations has led to more carefully crafted, iconic, and well-loved public spaces throughout Chicago and the Midwest. Brad is actively involved in a number of professional and service organizations, including serving as the Vice President of Membership at the American Society of Landscape Architects and a member of the Stewardship Council of The Cultural Landscape Foundation.
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Sarah Boyer, ASLA, LEED AP
Associate
Lord Aeck Sargent
Sarah Boyer is an associate with Lord Aeck Sargent in Atlanta, Georgia. Sarah focuses on higher education projects, specializing in construction detailing and construction administration. Within LAS, she co-leads the Women in Design forum as a part of LAS's approach to sustainability and equity in design and in the workplace. Sarah currently serves as the treasurer for the Georgia Chapter of ASLA and on the Board of Directors of the Chattahoochee National Parks Conservancy. -
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The session will discuss how community stewardship through tactical urbanism, volunteerism, and pro-bono initiatives can build an authentic foundation to establishing an emerging mission-driven practice.
The session will discuss how community stewardship through tactical urbanism, volunteerism, and pro-bono initiatives can build an authentic foundation to establishing an emerging mission-driven practice.
Kimberly Garza, ASLA
PRINCIPAL
Atlas Lab Inc.
Kimberly is Founder and Principal of ATLAS Lab Inc, a woman and minority owned, mission driven landscape architecture, community development and public art studio based in Sacramento, CA. Kimberly is committed to designing, building, and advocating for conscious change in the built environment to make accessible, positive and progressive impacts on communities. She is a landscape architect, artist and educator with fifteen years of experience working with private and public developments across the country. Kimberly holds a Bachelor of Arts in Landscape Architecture from UC Berkeley and Master of Landscape Architecture from the Harvard Graduate School of Design..jpg "Speaker image")
Sahar Teymouri, ASLA
Landscape Designer
Design Workshop
Sahar Teymouri, ASLA, is a landscape designer interested in learning and applying the socio-cultural aspects of design in her work. Her work focuses on utilizing landscape architecture design as a tool to celebrate art, culture, and nature for different projects. She holds a Master of Landscape Architecture from North Carolina State University (2017). Sahar completed her Bachelor of Architecture in Iran (2010) where worked in this field before narrowing down her focus to landscape architecture. She is a recipient of 2019 WxLA scholarship.
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Want to start a practice, lead a firm, or take the next step in the profession? In this session you will learn how to translate your design skills into career advancement.
Want to start a practice, lead a firm, or take the next step in the profession? In this session you will learn how to translate your design skills into career advancement.
Nina Chase, ASLA
Principal and Co-Founder
Merritt Chase
Nina Chase is the co-founder and Principal of Merritt Chase, a Pittsburgh-based landscape architecture and urban design firm dedicated to planning and designing meaningful public spaces. The firm works locally and has been recognized nationally for their public space designs, placemaking initiatives, and research. Formerly of Sasaki in Boston and the non-profit Riverlife in Pittsburgh, Nina is an adjunct faculty member at Carnegie Mellon’s School of Architecture and Board Emeritus of the Landscape Architecture Foundation.
Nate Byro, ASLA
Landscape Architect
RDG Planning & Design
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Landscape architectural practices are often driven by great passion. This session will examine how emerging practitioners can translate their passion into research and new practice models. The presentation will share examples of creative business development strategies that advance practice and create added value for clients and community groups.
Landscape architectural practices are often driven by great passion. This session will examine how emerging practitioners can translate their passion into research and new practice models. The presentation will share examples of creative business development strategies that advance practice and create added value for clients and community groups.
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Adriana Hernandez Aguirre, Associate ASLA
Landscape Designer
Coleman and Associates
Growing up in Mexico, Adriana Hernandez Aguirre pursued a bachelor’s degree in landscape architecture at Texas A&M University. As a Student Chapter President in 2018, a 2019 National Olmsted Scholar Finalist, and 2020-2021 ASLA National Student Representative, Adriana has developed a passion for landscape architecture, advocacy, and climate action. In 2020, Adriana joined Coleman & Associates Landscape Architecture Firm in Austin, Texas. Similarly, Adriana is a member of the workshop GND Superstudio, a team of emerging professionals interested in the intersection of policy, community, design activism, and resilient landscapes. Adriana also conducts independent research on Las Colonias in Laredo, Texas.
Diana Fernandez, ASLA
Deputy Chief of Urban Design
Boston Planning and Development Agency
As Deputy Chief of Urban Design, Diana Fernandez Bibeau will elevate the importance of urban design, and champion the transformative power of sustainable and walkable communities for all ages and abilities. Fernandez works to strategically transform existing BPDA urban design processes to promote predictability and quality for both the community members and the development industry. With over a decade of private practice experience, Diana has built a design portfolio that reassesses the policies that have perpetuated race, gender, environmental and socioeconomic inequality, and created design methodologies that can respond to and correct them.
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The pricing of professional services is a crucial aspect for every landscape professionals to understand. It allows the professional the ability to document what is involved to perform the expected services. It also gives the client the ability to understand the scope and magnitude of the effort. Accurate scoping and pricing can lead to a successful outcome, satisfied clients, and valued professionals. This session is intended to provide a brief overview of elements that come into play when providing fees for a project.
The pricing of professional services is a crucial aspect for every landscape professionals to understand. It allows the professional the ability to document what is involved to perform the expected services. It also gives the client the ability to understand the scope and magnitude of the effort. Accurate scoping and pricing can lead to a successful outcome, satisfied clients, and valued professionals. This session is intended to provide a brief overview of elements that come into play when providing fees for a project.
Sahar Teymouri, ASLA
Landscape Designer
Design Workshop
Sahar Teymouri, ASLA, is a landscape designer interested in learning and applying the socio-cultural aspects of design in her work. Her work focuses on utilizing landscape architecture design as a tool to celebrate art, culture, and nature for different projects. She holds a Master of Landscape Architecture from North Carolina State University (2017). Sahar completed her Bachelor of Architecture in Iran (2010) where worked in this field before narrowing down her focus to landscape architecture. She is a recipient of 2019 WxLA scholarship.
Aida Curtis, ASLA
Principal
Curtis + Rogers Design Studio
Aida Curtis has over 35 of experience as a landscape architect, arborist, certified landscape inspector and leader of her firm Curtis + Rogers Design Studio. Leading the Hispanic/Woman-owned landscape architecture firm in South Florida has allowed her to create sustainable spaces that are economically and socially inclusive. Aida’s portfolio includes award-winning transportation, recreational, institutional and civic projects. She serves on the American Society of Landscape Architects National Climate Action Committee and lectures on landscape architecture’s ability to address climate change. Her commitment to environmental stewardship, sustainable development and resilient landscapes has benefitted hundreds of municipal, transportation and other civic projects.
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Green infrastructure can be simple or quite complex. Developing the correct mix of designers to respond to the specific needs of a project is critical to its success. This session explores how landscape architects are leading diverse project teams to plan and design green infrastructure projects at a variety of project scales.
Green infrastructure can be simple or quite complex. Developing the correct mix of designers to respond to the specific needs of a project is critical to its success. This session explores how landscape architects are leading diverse project teams to plan and design green infrastructure projects at a variety of project scales.
Sarah Boyer, ASLA, LEED AP
Associate
Lord Aeck Sargent
Sarah Boyer is an associate with Lord Aeck Sargent in Atlanta, Georgia. Sarah focuses on higher education projects, specializing in construction detailing and construction administration. Within LAS, she co-leads the Women in Design forum as a part of LAS's approach to sustainability and equity in design and in the workplace. Sarah currently serves as the treasurer for the Georgia Chapter of ASLA and on the Board of Directors of the Chattahoochee National Parks Conservancy.
Kevin Perry, FASLA
Principal
Urban Rain Design, Inc.
Kevin is a an internationally recognized leader in successfully integrating green infrastructure with high-quality urban design. For nearly two decades, Kevin has worked on over 100 green infrastructure projects throughout United States within the public, private, and academic sectors. As a Senior Landscape Architect with Toole Design, Kevin is advancing the effort to intertwine green infrastructure within innovative multimodal streetscape design throughout the west coast and nationally. Kevin also founded the concept of Tactical Green Infrastructure, a unique design-build process using student and community volunteers to rapidly implement simple, low-cost, and beautiful green infrastructure projects within the public realm. -
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The success of many projects starts during the marketing stage, even before the project is awarded to the design team. This session will provide an overview of how to properly respond to local government RFPs, public bids and their requirements, and how to write a technical approach that sets a strong foundation for the consultant-and-client team. In addition, the session will cover tips and suggestions for partnering with subconsultants and developing a strategy for the RFP pursuit.
The success of many projects starts during the marketing stage, even before the project is awarded to the design team. This session will provide an overview of how to properly respond to local government RFPs, public bids and their requirements, and how to write a technical approach that sets a strong foundation for the consultant-and-client team. In addition, the session will cover tips and suggestions for partnering with subconsultants and developing a strategy for the RFP pursuit.
Patricia Matamoros, ASLA, SITES AP, WEDG
Senior Associate
Savino & Miller Design Studio
Patricia Matamoros began her career in architecture and after a few years working in the field, made the decision to return to graduate school and study landscape architecture. She started this degree in Caracas, Venezuela and finished it in Miami while interning at SMDS. Upon graduation she accepted a full-time position at the studio and has since engaged in a number of public and private projects as a project manager and design associate.
Patricia is particularly passionate about recovering unused or misused public spaces for community enjoyment, as well as increasing the resilience of coastal cities against sea-level rise.
David Foster, LEED AP
Principal
Alta Planning + Design, Inc.
Dave is a landscape architect and Principal with Alta Planning + Design. He has over 15 years of planning and design experience in pedestrian and bicycle infrastructure, trails, streetscapes, recreation planning, and urban design projects. He leads a broad range of projects including shared use paths, recreational trails, on-street bicycle facilities, wayfinding design, and active transportation master plans.
Brittain Storck, ASLA
Design Principal
Alta Planning + Design, Inc.
Britt has established her landscape architectural career around trail and corridor placemaking, and active community design and planning. She is a design principal at Alta and leads the firm's Atlanta office. Britt works collaboratively with engineers and planners, urban designers and in a volunteer capacity across the country to develop projects that activate communities and improve the quality of life. Britt has a strong technical understanding of the design and construction challenges associated with public trails in all types of landscapes and infrastructure palettes, and as a result brings a unique understanding of user experience associated with linear space. -
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One small firm?s take on how to use Go/No-Go strategies to inform proposal writing and build a framework for taking a project through the design process. We?ll talk about the right questions to ask the client, evaluating and validating skills to successfully deliver tasks and deliverables, and how each step intentionally builds upon the last.
One small firm?s take on how to use Go/No-Go strategies to inform proposal writing and build a framework for taking a project through the design process. We?ll talk about the right questions to ask the client, evaluating and validating skills to successfully deliver tasks and deliverables, and how each step intentionally builds upon the last.
Nate Byro, ASLA
Landscape Architect
RDG Planning & Design
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Hannah D'Amico, ASLA
Landscape Architect
Circle V Landscape Architecture, LLC
Hannah D’Amico, PLA, is a Senior Landscape Architect at Circle V Landscape Architecture where she brings a range of capabilities to every project with her seven years of professional experience in both Planning and Landscape Architecture throughout Central Texas. She is committed to creating inclusive spaces in the landscape while actively listening to and balancing the needs of the client and consultants. She is an ACE Mentor and serves on the committee for The Trail Foundation. Hannah received her BS in Landscape Architecture from Purdue University.
Jaime Sims, ASLA
Founder
Circle V Landscape Architecture, LLC
Jaime Sims, PLA, ASLA, is the founder of Circle V Landscape Architecture. She is proud to have built a reputation around thoughtful design and collaboration. She enjoys taking an idea from conceptualization to implementation while focusing on the details that make every landscape unique. She holds an MLA from Kansas State University and a BS in Plant Sciences from The University of Missouri. Jaime is active in her community, a member of ULI Austin's Housing Council, and a member of National ASLA.
