How to Communicate the Value of Landscape Architecture to Right Fit Clients

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Learn five secrets to make you and your design firm stand out from the crowd and be irresistible to right-fit clients.

Brandon Reed, ASLA

Brandon Reed, ASLA

Chief Visionary Officer/Owner

Loft Six Four

As the owner and Chief Visionary Officer of LOFT SIX FOUR Brandon has over 20 years of professional design experience and has a passion for solving problems that architects, developers, and business owners face in creative and transformative ways. Under his direction, LOFT SIX FOUR has become an award-winning and thought-influencing design studio focused on innovating the way we connect architecture and landscape, to the people that inhabit and experience them. Brandon continually focuses on building collaborative relationships with influential contemporary architects, developers, design professionals, and business owners, and investors.
Patricia Matamoros, ASLA, SITES AP, WEDG

Patricia Matamoros, ASLA, SITES AP, WEDG

Resilience & Adaptation Lead

Savino & Miller Design Studio

Patricia Matamoros is a landscape architect bringing seven years of experience in designing large-scale climate-resilient public infrastructure in Miami, a global frontline for sea-level rise. Her award-winning projects, including "The Barnacle Historic State Park Master Plan" and "Miami Baywalk-Riverwalk Design Guidelines," demonstrate her proven expertise in translating climate science into implementable, community-centered solutions. As a licensed architect in Venezuela with five years of experience across Latin America and the Caribbean, Patricia offers critical perspectives on regional adaptation strategies. Former Miami Chair for FLASLA and past Game Changers presenter, she holds SITES AP, Envision SP, and WEDG Associate certifications.

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