SKILL | ED: Business Development, Proposals, and Contracts

  • Register
    • Non-member - $289
    • Member - $189
    • Student Member - $25
    • Associate Member - $129

This innovative learning experience will provide the tools you need to add value to your firm and develop time-tested business development skills which can be used throughout your career. This multi-course virtual learning experience is a career development investment for practitioners looking to build their leadership capacity, add value to their firm, and develop transferable business development skills.

  • Contains 2 Component(s)

    So many apps, so little time. This session is all about which apps that can help you in big ways. Now more than ever you need to rely on apps and solutions that will transform the way you work, juggling family and tasks, and managing your time and mental space.

    So many apps, so little time. This session is all about which apps that can help you in big ways. Now more than ever you need to rely on apps and solutions that will transform the way you work, juggling family and tasks, and managing your time and mental space.

  • Contains 1 Component(s)

    This session will review the process of calculating and setting hourly rates for a firm. We will look at understanding overhead costs and how those influence hourly rates. This session will also give an overview of the different methodologies for setting up compensation fees.

    This session will review the process of calculating and setting hourly rates for a firm. We will look at understanding overhead costs and how those influence hourly rates. This session will also give an overview of the different methodologies for setting up compensation fees.

    Patricia Algara, ASLA

    Founding Principal

    BASE Landscape Architecture, Inc.

    Patricia was born and raised in Mexico, she is the founder and president of the award winning firm BASE. A recognized leader in sustainable design and community involvement, Patricia creates landscapes that immerse people of all backgrounds and abilities in learning, exploration and play. Patricia’s community involvement and advocacy expand the boundaries of traditional landscape architecture. Inspired by bees she founded an NGO "With Honey in The Heart" that creates healthy habitats for pollinators. She has lectured at many universities and has won two national faculty ASLA awards. She received her MLA from UC Berkeley in 2007.

    Sarah Boyer, ASLA, LEED AP

    Associate

    Lord Aeck Sargent

    Sarah Boyer is an associate with Lord Aeck Sargent in Atlanta, Georgia. Sarah focuses on higher education projects, specializing in construction detailing and construction administration. Within LAS, she co-leads the Women in Design forum as a part of LAS's approach to sustainability and equity in design and in the workplace. Sarah currently serves as the treasurer for the Georgia Chapter of ASLA and on the Board of Directors of the Chattahoochee National Parks Conservancy.
  • Contains 1 Component(s)

    Employers and employees should understand the value for licensure for both parties, as well as the profession as a whole. Four specific ways that employers can help employees become licensed-- including on-the-job training in areas such as contract management, will be discussed-- as well as how employees can ask for assistance with the exam as part of their benefits package.

    Employers and employees should understand the value for licensure for both parties, as well as the profession as a whole. Four specific ways that employers can help employees become licensed-- including on-the-job training in areas such as contract management, will be discussed-- as well as how employees can ask for assistance with the exam as part of their benefits package.

    Susan Hatchell, FASLA, LEED AP

    President

    Susan Hatchell Landscape Architecture, PLLC

    Susan is passionate about equitable and sustainable communities that serve all people, regardless of race, ethnicity, gender, or level of ability. She is President of Susan Hatchell Landscape Architecture, PLLC, a woman-owned business dedicated to public works such as parks, downtowns and streetscapes. With offices in Raleigh and Wilmington, SHLA has served the citizens of North Carolina in small, disadvantaged and minority communities for the past 28 years on a wide range of projects. Susan is Past President of the ASLA, a member of the Leaders Council at North Carolina State University, and a tireless advocate for the profession.

    Rachel McIntyre, ASLA

    Associate Transportation Planner

    Wilmington Urban Area Metropolitan Planning Organization

    Rachel McIntyre, PLA, ASLA, Associate Transportation Planner, WMPO. Rachel is an emerging professional who recently passed the LARE. She has a master's degree in landscape architecture from NC State University and obtained her landscape architecture license in 2020. As Associate Transportation Planner for the Wilmington Urban Area MPO (WMPO), Rachel is involved in the transportation planning process at the regional level, including the production of long-range planning documents that prioritize projects across all modes for federal funding. Prior to joining the WMPO, she worked on downtown master plans, streetscapes, and public transportation projects with Susan Hatchell Landscape Architecture, PLLC.

    Adriana Hernandez Aguirre, Associate ASLA

    Landscape Designer

    Coleman and Associates

    Growing up in Mexico, Adriana Hernandez Aguirre pursued a bachelor’s degree in landscape architecture at Texas A&M University. As a Student Chapter President in 2018, a 2019 National Olmsted Scholar Finalist, and 2020-2021 ASLA National Student Representative, Adriana has developed a passion for landscape architecture, advocacy, and climate action. In 2020, Adriana joined Coleman & Associates Landscape Architecture Firm in Austin, Texas. Similarly, Adriana is a member of the workshop GND Superstudio, a team of emerging professionals interested in the intersection of policy, community, design activism, and resilient landscapes. Adriana also conducts independent research on Las Colonias in Laredo, Texas.
  • Contains 1 Component(s)

    Construction administration (CA) is the phase that we as a profession most often overlook. Landscape architects often fail to allocate the proper leadership emphasis, personnel experience, time, effort, and corresponding fees needed to make sure the vision is realized in the built environment. In this session, we will discuss considerations that leaders need to make for the CA phase, such as building the right team, understanding the level of effort the project is going to take, the importance of developing relationships with the entire construction team, and considerations for building fees that will realistically cover your effort. We'll also talk about the need to educate clients on the importance of the designer's role in the CA phase, and finally, how to maximize the effectiveness of your CA efforts.

    Construction administration (CA) is the phase that we as a profession most often overlook. Landscape architects often fail to allocate the proper leadership emphasis, personnel experience, time, effort, and corresponding fees needed to make sure the vision is realized in the built environment. In this session, we will discuss considerations that leaders need to make for the CA phase, such as building the right team, understanding the level of effort the project is going to take, the importance of developing relationships with the entire construction team, and considerations for building fees that will realistically cover your effort. We'll also talk about the need to educate clients on the importance of the designer's role in the CA phase, and finally, how to maximize the effectiveness of your CA efforts.

    John Payne, ASLA

    Principal

    SiteWorks Landscape Architecture

    John’s previous career as an Army leader has instilled in him a firm belief in the power of teamwork and professional empathy to realize a project to its full potential. He has used these skills in both domestic and international projects of varying scopes and scales, including Governors Island Park and Public Space Project, the Toronto Central Waterfront, and the Miami Beach Convention Center. John is particularly interested in the process of building and enabling teams to deliver projects of the highest value and quality that contribute to the longevity, resilience, and operational sustainability of communities and places.

    Patricia Matamoros, ASLA

    Associate

    Savino & Miller Design Studio

    Patricia Matamoros began her career in architecture and after a few years working in the field, made the decision to return to graduate school and study landscape architecture. She started this degree in Caracas, Venezuela and finished it in Miami while interning at SMDS. Upon graduation she accepted a full-time position at the studio and has since engaged in a number of public and private projects as a project manager and design associate. Patricia is particularly passionate about recovering unused or misused public spaces for community enjoyment, as well as increasing the resilience of coastal cities against sea-level rise.
  • Contains 1 Component(s)

    Contracts document the scope of services and compensation agreed upon by the client and the landscape architect for a particular project. They also help in managing the landscape architect's legal risk and exposure to professional liability. ASLA offers various forms of contract between landscape architects and their clients and these forms are good places to start. However, clients frequently offer their own contract forms, which require review and negotiation of terms and conditions. This session will address what to exclude, what to include and why.

    Contracts document the scope of services and compensation agreed upon by the client and the landscape architect for a particular project. They also help in managing the landscape architect's legal risk and exposure to professional liability. ASLA offers various forms of contract between landscape architects and their clients and these forms are good places to start. However, clients frequently offer their own contract forms, which require review and negotiation of terms and conditions. This session will address what to exclude, what to include and why.

    Charles Heuer, FAIA

    Principal

    The Heuer Law Group

    Charles R. Heuer, FAIA, Esq. is the Principal at The Heuer Law Group in Charlottesville, VA. He is a registered architect and a licensed attorney at law. Mr. Heuer holds a Bachelor of Architecture (B.Arch.) degree from Carnegie-Mellon University, a Master of Architecture (M.Arch.) degree from The Ohio State University and a Juris Doctor (JD) degree from The American University. He was formerly the staff Director of the Documents Division at AIA Headquarters and is the author of "Means Legal Reference for Design and Construction." Mr. Heuer has taught extensively on professional serivces contracts and professional risk management.

    Nate Byro, ASLA

    Landscape Architect

    RDG Planning & Design

  • Contains 1 Component(s)

    Right now more than ever, it's essential for teams to master collaboration and create habits that make them a lean efficient project management machine! Join this discussion for cool collaboration tools and platforms, and create key habits for team collaboration, especially when working remotely.

    Right now more than ever, it's essential for teams to master collaboration and create habits that make them a lean efficient project management machine! Join this discussion for cool collaboration tools and platforms, and create key habits for team collaboration, especially when working remotely.

    Soraya Herbert

    Digital Strategist

    DAHLIA+Agency

    Soraya Herbert is an accomplished digital nomad, content creator, and experienced social media consultant. She kicked off her career in the fast-paced world of events in roles that have allowed her opportunities in social media marketing, public relations, digital media consultancy, and public speaking. Her ability to quickly and thoroughly create results-driven + engaging content, adapt to multiple industry perspectives and connect consumers to brands sets her apart from others in this field. Soraya is known for helping professionals and companies from small to large develop, understand, and discover ways to create engaging content to boost their brands and digital footprint for a higher chance of ROI. Being considered a Digital Media Enthusiast or Consultant may be an untraditional title to some, but it embodies all the facets Soraya brings to the table.
  • Contains 4 Component(s), Includes Credits

    Learn from a principal landscape architect and legal experts about meeting the practical challenges that all design professionals face when establishing their practices.

    The practice of landscape architecture is based in design talent, professional rights and responsibility, and business savvy. As you grow in your professional life, learn from a principal landscape architect and legal experts about how to meet the practical challenges that all design professionals face when establishing their practices.

    Learning objectives:

    1. Understand your rights as a design professional.
    2. Understand contractural language.
    3. Identify licensing, business and practice management issues that are regulated differently from state to state.

    Elena Brescia, FASLA, RLA

    Consultant, Mentor

    Elena Brescia has been in practice for over 29 years, dedicated to both public service and the creation of excellent built work. Ms. Brescia led the practice-related priorities at SCAPE from 2007 to 2019, focusing on contractual relationships, an awareness of our responsibilities as professionals, and clear and complete documentation for built work. Working closely with and learning from our consultants, Elena has negotiated complex contracts with public and private clients, advocating for the rights of Landscape Architects while embracing the responsibilities we have toward our clients and the public, seeking agreements that are fair to both parties.

    Patti Harris, LEED AP

    Founder and CEO

    LicenseSure LLC

    Patti is Founder/CEO of LicenseSure, LLC, which assists design professionals with business and compliance filings throughout the U.S. and Canada. She advises on business start-up issues, ownership and business transitions, and licensing and compliance. Patti serves on the Board and Executive Committee of the Global Design Alliance and the Board of the Beverly Willis Architecture Foundation. She was named a 2022 Super Lawyer in Administrative Law. Patti also acts as Special Counsel to Zetlin & DeChiara, LLP, the NYC-based construction law firm. She received her B.A. from Pomona College and her J.D. and M.B.A. with Distinction from New York University.

    Jaimee Nardiello, Esq.

    Partner

    Zetlin & De Chiara LLP

    Jaimee L. Nardiello focuses her practice on disputes involving construction, contracts, and environmental/energy laws. She manages litigations from inception and has worked on some through trial, developing and executing strategy, and advocating on behalf of clients in court. She represents clients in commercial litigation –winning dismissals, mitigating liability, and preserving reputations. Ms. Nardiello negotiates contracts in transactions for high-profile construction projects. She also advocates for design professionals in complex intellectual property disputes.
  • Contains 1 Component(s)

    Forming a new client relationship reaches beyond a business transaction or sale to the lowest bidder. By understanding a client's needs, landscape architects bring added value crucial to a project's success. This involves listening and not over delivering or over promising results. Ultimately, aligning your company's culture and values with your client is a major factor. We see value in building a relationship towards a common goal that will sustain a long-standing alliance. The presentation will discuss the importance of fostering client understanding, friendship and fellowship to secure the right contracts for the right projects.

    Forming a new client relationship reaches beyond a business transaction or sale to the lowest bidder. By understanding a client's needs, landscape architects bring added value crucial to a project's success. This involves listening and not over delivering or over promising results. Ultimately, aligning your company's culture and values with your client is a major factor. We see value in building a relationship towards a common goal that will sustain a long-standing alliance. The presentation will discuss the importance of fostering client understanding, friendship and fellowship to secure the right contracts for the right projects.

    Kona Gray, FASLA

    Principal

    EDSA, Inc.

    As a firm leader with 29-years of experience in 30+ countries, his global design and management sense has positively shaped the outcomes of many environments. His portfolio includes large-scale planning and detailed site design with emphasis on communities, parks, hospitality, urban and campus environments that solve meaningful issues. Currently, he serves as ASLA Representative to the Landscape Architecture Accreditation Board and recently served as ASLA Vice President Professional Practice. He is a Past President of the Landscape Architecture Foundation and active member of the Urban Land Institute. Kona earned a Bachelor of Landscape Architecture degree from the University of Georgia.

    Adriana Hernandez Aguirre, Associate ASLA

    Landscape Designer

    Coleman and Associates

    Growing up in Mexico, Adriana Hernandez Aguirre pursued a bachelor’s degree in landscape architecture at Texas A&M University. As a Student Chapter President in 2018, a 2019 National Olmsted Scholar Finalist, and 2020-2021 ASLA National Student Representative, Adriana has developed a passion for landscape architecture, advocacy, and climate action. In 2020, Adriana joined Coleman & Associates Landscape Architecture Firm in Austin, Texas. Similarly, Adriana is a member of the workshop GND Superstudio, a team of emerging professionals interested in the intersection of policy, community, design activism, and resilient landscapes. Adriana also conducts independent research on Las Colonias in Laredo, Texas.
  • Contains 1 Component(s)

    One small firm?s take on how to use Go/No-Go strategies to inform proposal writing and build a framework for taking a project through the design process. We?ll talk about the right questions to ask the client, evaluating and validating skills to successfully deliver tasks and deliverables, and how each step intentionally builds upon the last.

    One small firm?s take on how to use Go/No-Go strategies to inform proposal writing and build a framework for taking a project through the design process. We?ll talk about the right questions to ask the client, evaluating and validating skills to successfully deliver tasks and deliverables, and how each step intentionally builds upon the last.

    Jaime Sims, ASLA

    Founder

    Circle V Landscape Architecture, LLC

    Jaime Sims, PLA, ASLA, is the founder of Circle V Landscape Architecture. She is proud to have built a reputation around thoughtful design and collaboration. She enjoys taking an idea from conceptualization to implementation while focusing on the details that make every landscape unique. She holds an MLA from Kansas State University and a BS in Plant Sciences from The University of Missouri. Jaime is active in her community, a member of ULI Austin's Housing Council, and a member of National ASLA.

    Hannah D'Amico, ASLA

    Landscape Architect

    Circle V Landscape Architecture, LLC

    Hannah D’Amico, PLA, is a Senior Landscape Architect at Circle V Landscape Architecture where she brings a range of capabilities to every project with her seven years of professional experience in both Planning and Landscape Architecture throughout Central Texas. She is committed to creating inclusive spaces in the landscape while actively listening to and balancing the needs of the client and consultants. She is an ACE Mentor and serves on the committee for The Trail Foundation. Hannah received her BS in Landscape Architecture from Purdue University.

    Nate Byro, ASLA

    Landscape Architect

    RDG Planning & Design

  • Contains 1 Component(s)

    The success of many projects starts during the marketing stage, even before the project is awarded to the design team. This session will provide an overview of how to properly respond to local government RFPs, public bids and their requirements, and how to write a technical approach that sets a strong foundation for the consultant-and-client team. In addition, the session will cover tips and suggestions for partnering with subconsultants and developing a strategy for the RFP pursuit.

    The success of many projects starts during the marketing stage, even before the project is awarded to the design team. This session will provide an overview of how to properly respond to local government RFPs, public bids and their requirements, and how to write a technical approach that sets a strong foundation for the consultant-and-client team. In addition, the session will cover tips and suggestions for partnering with subconsultants and developing a strategy for the RFP pursuit.

    Brittain Storck, ASLA

    Design Principal

    Alta Planning + Design, Inc.

    Britt has established her landscape architectural career around trail and corridor placemaking, and active community design and planning. She is a design principal at Alta and leads the firm's Atlanta office. Britt works collaboratively with engineers and planners, urban designers and in a volunteer capacity across the country to develop projects that activate communities and improve the quality of life. Britt has a strong technical understanding of the design and construction challenges associated with public trails in all types of landscapes and infrastructure palettes, and as a result brings a unique understanding of user experience associated with linear space.

    David Foster, LEED AP

    Principal

    Alta Planning + Design, Inc.

    Dave is a landscape architect and Principal with Alta Planning + Design. He has over 15 years of planning and design experience in pedestrian and bicycle infrastructure, trails, streetscapes, recreation planning, and urban design projects. He leads a broad range of projects including shared use paths, recreational trails, on-street bicycle facilities, wayfinding design, and active transportation master plans.

    Patricia Matamoros, ASLA

    Associate

    Savino & Miller Design Studio

    Patricia Matamoros began her career in architecture and after a few years working in the field, made the decision to return to graduate school and study landscape architecture. She started this degree in Caracas, Venezuela and finished it in Miami while interning at SMDS. Upon graduation she accepted a full-time position at the studio and has since engaged in a number of public and private projects as a project manager and design associate. Patricia is particularly passionate about recovering unused or misused public spaces for community enjoyment, as well as increasing the resilience of coastal cities against sea-level rise.