Turning Your Passion into Practice

Landscape architectural practices are often driven by great passion. This session will examine how emerging practitioners can translate their passion into research and new practice models. The presentation will share examples of creative business development strategies that advance practice and create added value for clients and community groups.

Diana Fernandez-Bibeau, ASLA, PLA

Deputy Chief of Urban Design

City of Boston

As Deputy Chief of Urban Design for the Boston Planning Department, Diana Fernandez Bibeau elevates the importance of urban design and champions the transformative power of sustainable and walkable communities for all ages and abilities. As part of her work, Fernandez partners on the Mayor’s Green New Deal agenda with City departments, including the Boston Transportation Department, the Environment Department, Parks and Recreation, Mayor’s Office of Housing, Public Works, Public Facilities, Boston Public Schools, and Boston Public Libraries, along with the Mayor’s Office of Arts and Culture to align urban design efforts into a comprehensive vision for Boston.

Adriana Hernandez Aguirre, Associate ASLA

Landscape Designer

Coleman and Associates

Growing up in Mexico, Adriana Hernandez Aguirre pursued a bachelor’s degree in landscape architecture at Texas A&M University. As a Student Chapter President in 2018, a 2019 National Olmsted Scholar Finalist, and 2020-2021 ASLA National Student Representative, Adriana has developed a passion for landscape architecture, advocacy, and climate action. In 2020, Adriana joined Coleman & Associates Landscape Architecture Firm in Austin, Texas. Similarly, Adriana is a member of the workshop GND Superstudio, a team of emerging professionals interested in the intersection of policy, community, design activism, and resilient landscapes. Adriana also conducts independent research on Las Colonias in Laredo, Texas.

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